Kuwait Marketing Conference

The Kuwait Marketing Conference is a content driven, educational meeting for marketers. It features some of the best marketing and communications minds in the region. Industry experts, thought leaders and marketing professionals will come together for two full days of marketing insights and networking.
Themes focus on the latest ideas, technologies and trends in the ever-changing world of marketing. The agenda will be packed full of innovative topics, practical ideas, case studies and best practices.
The Kuwait Marketing Conference aims to establish a high level platform featuring interactive exchange among academic, business, government, and non-profit organizations. This is an excellent opportunity for marketing professionals to find inspiration and fresh ideas, learn from the experts, network with colleagues, and advance their careers.
Conference languages are Arabic & English.



(Topics of interest include, but are not limited to, the following)

  • Marketing Strategy
  • Brand Strategy
  • Customer engagement and retention
  • Marketing data, analytics, and metrics
  • Social media marketing
  • Digital and viral marketing
  • Innovation and marketing
  • Content Marketing
  • Integrated marketing communications

Who should attend?

Sales, Advertising, Branding and Marketing Professionals and Leaders





15 – 16 October 2017

Branding & Positioning

Marketing is not about coming with ideas that can be implemented. Marketing is a mindset that puts the customer at the head of every decision and looks for ways to provide value that is significantly better than the competition. This hands on
two-day workshop will provide participants with a good understanding about how to compete, differentiate and position yourself in the highly dynamic, challenging and ever changing environment that we live in today. This workshop will enable you to bring back solid marketing strategies that you can apply to your job and to your organization as a whole.

“To find a unique position, you must ignore conventional logic. Conventional logic says you find your concept inside yourself or inside your product.”

Workshop Facilitator

Prof. Hamed M. Shamma

BP Endowed Chair & Associate
Professor of Marketing Department
of Management School of Business
The American University in Cairo

Day(1): Introduction to Positioning

  • Video 1 – Best Marketing Advice
  • Segmentation Targeting and Positioning *Segmenting markets *Targeting strategies *Positioning
  • What is positioning?
  • What is a positioning statement?
  • Case Study 1 – Positioning at Apple; is it sustainable?
  • Innovation and positioning *Thinking outside the box *Design and positioning
  • Case Study 2 –Building a Global Brand
  • Learning from best practices in positioning
  • Exercise 1 – Best positioning statement

Day(2): Crafting the Brand Positioning

  • Video 1 – What is branding?
  • Brand positioning
  • How to develop a positioning strategy?
  • Developing and communicating a positioning strategy *Points of Parity and Points of Difference *Choosing POPs and PODs *Creating POPs and PODs
  • Case Study 1 – Lenovo – Building a Global Brand
  • What are perceptions?
  • What is a perceptual map?
  • How to develop a perceptual map?
  • Exercise 1 – Developing a perceptual map
  • Positioning through Corporate Reputation
  • Managing reputation across multiple stakeholders
  • Video 2 – Reputation as a differentiator


Gain a competitive edge by taking advantage of sponsorship opportunities to effectively market and position your brand.
To talk about opportunities email or call (+965) 2246 2212



Conference Fee

300 KWD

17 – 18 October 2017
Lunch & refreshments

Conference & Workshop Fee

450 KWD

15 – 18 October 2017
Lunch & refreshments

Workshop Fee

200 KWD

15 – 16 October 2017
Lunch & refreshments



Media Partner
media partner


Jumeirah Messilah Beach Hotel


Contact Us

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